mtb/flVisual systemView site →
MTB FL brand foundations

Smart systems.
Bright ideas.

Expressive enough to stand apart. Structured enough to build on.

Logo

mtb/fl

The connected M remains the core idea, reframed in a bolder product-studio identity. The slash communicates partnership, connection, and forward motion.

Color

Night#0D1021
Electric#7446FF
Lavender#E9E4FF
Circuit Aqua#36D6C3
Signal#FFB648
Cloud#F8F7FC

Typography

Display / Space GroteskMake
it flow.
Body / Manrope

Clear language for complicated work. Technical when useful. Human at every scale.

Voice

Direct

Say what matters. Remove what doesn't.

Bright

Optimistic and energetic, never noisy.

Useful

Show the value in real, operational terms.

Human

Speak to people, not end users.